SPONSORED CONTENT
With impending changes like the Senate’s bipartisan SUSTAIN 340B Act on the horizon, it’s becoming increasingly critical for covered entities to demonstrate tangible benefits and positive patient outcomes because of their participation in the 340B program. In the article below, Larry Crowder, Vice President of 340B at Cervey, explores an innovative strategy to ensure compliance and enhance the effectiveness of the 340B program – the cash card.
Understanding Cash Cards: Cash cards allow covered entities (CE) to provide financial assistance directly into the hand of those patients who need it most. These programs typically involve distributing a letter containing payor information – the BIN/PCN associated with a specific insurance or payment network to a patient who meets certain criteria which allows them to receive discounted or free prescriptions at a partnering retail pharmacy. Patients can use these “cards” to receive a lower co-pay and/or drug cost or,
…
