SPONSORED CONTENT
The rise in digital technologies in the healthcare sector during the COVID-19 pandemic has resulted in some interesting trends in medical communication as we move closer to a post-pandemic world.
During the pandemic, patients became more engaged with medical communication than ever. They went from attending doctor’s visits in-person to making telehealth appointments. In addition, due to forced shutdowns, even the less tech-savvy patients learned how to navigate the internet in new ways to find information and stay connected with their healthcare providers (HCPs).
In addition to using digital mediums to communicate with their care teams, patients turned to the internet to learn more about the virus. They became comfortable performing research rather than waiting to hear what their doctor had to say, and they gained trust in the medical professionals who were providing them with frequent updates on the state of the virus.
So, the last three years have had a significant impact on the ways medical communication is
…