After an initial burst of optimism earlier this year, some health care organizations are having second thoughts about large in-person events for the remainder of 2021 and the start of the new year. However, some groups including the 340B Coalition are planning for in-person or hybrid events with the option of pivoting to the completely virtual option. Earlier this year, health care trade groups were excitedly preparing for the return of both small and large in-person conferences as well as hybrid events.
With attitudes toward the dangers of COVID-19 varying significantly across the U.S., some conference organizers are carefully gauging the overall attitude of would-be attendees before they decide how to proceed. They face a difficult tight-rope walk, balancing the concerns of its members/attendees with the fact that conferences often generate millions of dollars in revenue and help the organizations running them remain in strong financial health. They also don’t want to be perceived as insensitive to the current crisis and are aware that many organizations have imposed travel freezes.
After an initial burst of optimism earlier this year, some health care organizations are having second thoughts about large in-person events for the remainder of 2021 and the start of the new year.
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