The havoc caused by Twitter’s new policy on user identity verification struck drug manufacturer Eli Lilly last week when a counterfeit account bearing one of Twitter’s new $8 checkmarks tweeted, “We are excited to announce insulin is free now.”
The fake account was named Eli Lilly and Company, used Lilly’s logo, and had the Twitter handle @EliLillyandCo. Lilly’s real account also is named Eli Lilly and Company and uses Lilly’s logo, but its handle is @LillyPad.
The havoc caused by Twitter’s new policy on user identity verification struck drug manufacturer Eli Lilly last week when a counterfeit account bearing one of Twitter’s new $8 checkmarks tweeted, “We are excited to announce insulin is free now.”
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