340B hospital and pharmacy groups have launched another digital ad campaign touting the 340B program’s benefits to policymakers. It comes amid a rise in negative messages about 340B from the drug industry and conservative think tanks and the publication of exposés about alleged misuse of 340B savings in mainstream news.
The ad blitz began Dec. 1 and ends Dec. 15. It is sponsored by 340B Health, the American Hospital Association, the American Society of Health-System Pharmacists, America’s Essential Hospitals, the Association of American Medical Colleges, the Catholic Health Association of the United States, and the Children’s Hospital Association. Six of them ran a similar campaign this summer.
340B hospital and pharmacy groups have launched another digital ad campaign touting the 340B program’s benefits to policymakers.
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